New ask Hacker News story: Ask HN: How are you tracking the source of your SaaS paying customers?

Ask HN: How are you tracking the source of your SaaS paying customers?
8 by pushkargaikwad | 2 comments on Hacker News.
Our SaaS tool's primary source of traffic is from email campaigns, search engine, web backlinks and website chat. Now I am struggling to find the accurate source of paying customers like who came from which source? May I know how you are doing it? I am Ok finding the original source or even the last source (search engines -> chat). As a last option, I can always ask our paying users by sending a direct email but I thought if there is a better way to do it which can give more insights on the lifecycle of paying customers. Thanks

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